It is Autumn at DataMart and ...
Unless a tree has borne blossoms in spring, you will vainly look for fruit on it in autumn. - Walter Scott
Marketing creates the 'blossoms' that lead to sales and DataMart enables the marketing.
To market effectively, there has to be a marketing plan that serves as the 'road map' for all marketing campaigns, the campaigns have to be executed well, and the whole process has to be managed. All these factors are important but the plan is key.
Often we get inquiries about our services only to find out that the prospect does not have the basic foundation needed for doing marketing. Since there are many voices out there touting marketing services and every businessperson has heard their cacophony over and over, it can be difficult to make sense of it all. The noise can lead to inaction or impetuous action.
To make sense of which marketing approaches are viable and to incorporate the approaches into a productive, cost-effective marketing campaign are the function of marketing planning. The marketing plan is the road map, itinerary, and budget for the journey a business needs to make to prosperity. Every business should have a marketing plan.
DataMart provides materials, resources, and services in support of creating a workable marketing plan for small businesses. We want our prospects and customers well placed to succeed.
If you are interested in a marketing plan, please complete the following.
When the marketing plan is ready, it is time to execute procedures and campaigns from the plan. DataMart has a tool box full of tools useful in the execution of a marketing campaign. Whether you need an email, direct mail, telemarketing, fax, or a multi-media campaign, DataMart can provide the service.
DataMart is putting together a series of marketing programs that will bring local retail and service providers to the attention of new prospects in the local area. One series focuses on new movers in the local area and the other series focuses on new businesses in the local area. Whether your market is consumers or businesses or both, if your best prospects are those close to you geographically, these programs should be of interest to you.
If you want to stay informed of programs as they are being offered, complete the following form.
Once marketing commences, it must be managed: activities need to be scheduled, results need to be measured, performance evaluated, adjustments made, and the plan updated as the metrics of on-going campaigns become known.
This is the responsibility of the Marketing Department. But what if there is no Marketing Department? … because it still needs to be done! Well, you can do it, or responsibility for various aspects of marketing can be delegated within the organization, or a service provider can manage all or certain aspects of the marketing function.
DataMart is happy to discuss ways in which we can be of assistance. Complete the following and we will be in touch.